Apple Autos
Branding • Illustration • Photo Editing • Page Layout • Event Graphics • Print Production • Website • Conceptual Design • Video Editing • Art Direction Adobe Illustrator • Adobe Photoshop • Adobe InDesign
About Apple Autos: Apple Autos is a Minnesota-based automotive dealership group known for its “Best Price” philosophy and customer-first approach to car buying and service. Founded in 1993, the company operates multiple dealerships representing brands like Ford, Lincoln, Chevrolet, Buick, GMC, and more. Apple Autos differentiates itself through transparent, no-haggle pricing, community engagement, and a commitment to creating a stress-free sales and service experience. Alongside new and used vehicle sales, it offers financing, leasing, maintenance, and repair services, making it a full-service automotive retailer.
My role: As Assistant Art Director, I helped lead a complete rebrand of Apple Autos, updating its visual identity and tagline for a more modern, cohesive feel. The original logo—dating back to the 1990s and resembling clip art—was fully overhauled while preserving brand legacy by retaining the Apple Autos name and its signature “apple” concept.
