Persefoni

Branding • Data Visualization • Website • Social Media • Conceptual Design • Event Graphics • Figma • Adobe Illustrator • Adobe Photoshop

About Persefoni: Persefoni provides businesses and financial institutions with software and AI-driven tools to manage their carbon footprint and sustainability reporting with the same rigor and confidence as financial reporting. Their platform enables streamlined carbon footprint calculations, decarbonization strategy development, and audit-ready disclosures for global standards such as SB 253, CSRD, ISSB, and CDP. With built-in AI and automation, Persefoni simplifies complex climate data, turning emissions insights into actionable strategies.

My role: In 2022, I joined Persefoni to support the startup’s rapid growth. As part of a small, agile team, I focused on two key objectives: developing and experimenting with a new brand in the emerging carbon accounting sector, and creating a full suite of brand assets for the website, social channels, events, and sales initiatives.

Website Collages

Website Blog Headers

Webinar Invites

Infographics

Unpacking Scope 3 Emissions Inforgraphic

Created an infographic on Scope 3 emissions that simplified technical ESG data into an accessible visual story, enabling stakeholders to quickly grasp regulatory urgency and actionable steps. Intention is to be used by sustainability teams to improve supply chain transparency and drive executive engagement. Created to be modular (5 parts) for individual social media and emails content.

Motion Graphics

Slack Profile Photos

One of my first projects at Persefoni was creating a set of custom Slack profile pictures to support onboarding and strengthen the new brand culture. Inspired by one of web3’s earliest NFT brands, CryptoPunks, I transformed employee photos into personalized pixel-art avatars. Each design included optional accessories based on individual requests, adding a playful and collaborative element. To elevate the project, I developed special animated versions for the CEO and Creative Lead, along with a few humorous variations for training and team engagement.